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Who we are

The Brand Labs offer you the top-notch team you need without the long-term commitment of a permanent hire. Whether you’re a startup looking to fill resource gaps while funding is tight or you’re a big company with more projects than your core team can get to, we’ve got you covered.
What We Can Do

Hiring is hard.
Marketing is harder.
Hiring marketers is the hardest.


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Our Team



Chelsea Treseder, MBA

Chelsea Treseder, MBA

Chelsea has spent most of her career in sales, marketing, and business development for various medical device companies. Chelsea spent three years at InSound Medical, the startup company that developed Lyric, the world’s first and only 100% invisible hearing device. When Phonak acquired InSound Medical, she joined Phonak where she worked for another 2 years. Chelsea was responsible for key account development at both companies and managed the most important and lucrative customers. She and her family also own a large hearing aid retail practice as well as a practice management (wholesale) group, and she supports both family businesses in marketing and business development roles. Chelsea has also worked in professional marketing roles in other medical spaces, including diabetes and dental. Chelsea holds an MBA from the University of North Carolina at Chapel Hill’s Kenan Flagler Business School as well as a Bachelor of Arts in Communication Sciences & Disorders from California State University, Chico.


Will Diles

Will Diles

Will is an experienced business person with a diverse background, including supply chain management for a large global retailer as well as operational management for a small family business. With expertise in data analysis, growing businesses to scale, and strategic planning, he also has proven experience interfacing with customers and developing strong, long-lasting relationships. Wills holds a Bachelor’s Degree from California State University, Chico.


Melisa Zimmerman, Ph.D., MBA

Melisa Zimmerman, Ph.D., MBA

Melisa’s experience working in the advertising industry early in her career has given her an understanding of looking at each client’s needs differently. This non-cookie cutter approach has helped her grow multiple businesses throughout her career in various industries: eCommerce, sponsorship marketing, and hearing healthcare. Melisa has spent time in marketing, business development and most recently operations and strategic growth. She has a passion for developing and growing the vision of a company. Melisa holds a Ph.D. from Capella University in Operations and Management and an MBA from Gannon University.


Kathryn Torrey

Kathryn Torrey

Kathryn is a highly motivated, fast-paced, and resourceful leader with extensive retail expertise, particularly in analytics and inventory management, organizational structure, corporate and store processes, and corporate systems, with a focus on Supply Chain. She is passionate about process improvement and efficiency gains with proven track record of success. Her key competencies include project management, financial planning, global strategy, and strategic planning. She holds a Business Degree from Purdue University.

Ideas don’t make money. Executed ideas do.

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