Who we are
Our Team

Chelsea Treseder, MBA
Chelsea has spent most of her career in sales, marketing, and business development for various medical device companies. Chelsea spent three years at InSound Medical, the startup company that developed Lyric, the world’s first and only 100% invisible hearing device. When Phonak acquired InSound Medical, she joined Phonak where she worked for another 2 years. Chelsea was responsible for key account development at both companies and managed the most important and lucrative customers. She and her family also own a large hearing aid retail practice as well as a practice management (wholesale) group, and she supports both family businesses in marketing and business development roles. Chelsea has also worked in professional marketing roles in other medical spaces, including diabetes and dental. Chelsea holds an MBA from the University of North Carolina at Chapel Hill’s Kenan Flagler Business School as well as a Bachelor of Arts in Communication Sciences & Disorders from California State University, Chico.

Will Diles
Will is an experienced business person with a diverse background, including supply chain management for a large global retailer as well as operational management for a small family business. With expertise in data analysis, growing businesses to scale, and strategic planning, he also has proven experience interfacing with customers and developing strong, long-lasting relationships. Wills holds a Bachelor’s Degree from California State University, Chico.

Melisa Zimmerman, Ph.D., MBA
Melisa’s experience working in the advertising industry early in her career has given her an understanding of looking at each client’s needs differently. This non-cookie cutter approach has helped her grow multiple businesses throughout her career in various industries: eCommerce, sponsorship marketing, and hearing healthcare. Melisa has spent time in marketing, business development and most recently operations and strategic growth. She has a passion for developing and growing the vision of a company. Melisa holds a Ph.D. from Capella University in Operations and Management and an MBA from Gannon University.

Kathryn Torrey
Kathryn is a highly motivated, fast-paced, and resourceful leader with extensive retail expertise, particularly in analytics and inventory management, organizational structure, corporate and store processes, and corporate systems, with a focus on Supply Chain. She is passionate about process improvement and efficiency gains with proven track record of success. Her key competencies include project management, financial planning, global strategy, and strategic planning. She holds a Business Degree from Purdue University.
Ideas don’t make money. Executed ideas do.
Let’s get to work.
803 2nd St. Suite B, Davis, CA 95616